It Stays With You

In response to the declining number of attendees at the arena, as more fans opted to watch games online or on television rather than in person– we devised a solution: The “It stays with you” campaign tells the narrative that the impact of witnessing a live hockey game lingers long after the event, making it a more enduring and unforgettable experience compared to watching it on a screen. We ingeniously integrated hockey vernacular into everyday-life scenarios, injecting a unique humorous twist relatable to the fans.