- Date: May, 2023
- Categories: Editorial
sparks & honey’s Cultural Intelligence Reports are published periodically, delving into profound and often unexpected subjects. These reports offer a visionary perspective on the near and distant future, underpinned by extensive months-long data analysis, pattern recognition, original research, and thought-provoking conversations with some of the most distinguished minds across various domains, including astronauts, neuroscientists, inventors, artists, and accomplished CEOs.
These reports have not only found a place in academia but have also been referenced in scholarly literature. They have garnered attention from respected media outlets such as Fast Company, The Washington Post, The New York Times, and others, reaffirming their value and influence.
My role encompassed a multifaceted range of responsibilities in this always-on project, going from the conceptual stage to pre-and-post-launch dates, including art direction, in-book page layouts, cover design, typesetting, infographics, promotional materials, event collateral, and photography.
Special shout out to: Anna Martin: Editorial Director and Author, Eric Lau: Director of Visual Intelligence, Camilo La Cruz: Chief Strategy Officer, Mohammed Nadeemuddin: Senior Art Director, and all the executives, strategists, marketing team, and contributors who worked tirelessly for the success of each piece.
- Client sparks & honey
- Sector Cultural Consulting
- ServicesEditorial Design
Art Direction
Precision Consumer 2030
From DNA to voice tech, image recognition to the microbiome, biometrics to emotion detection – digital biology has been propelled to the forefront of culture as the desire for personalization increases in our society. Consumers are starting to understand the value of their personal, biological data, as are organizations and policy makers. In this Culture Forecast, Precision Consumer 2030, sparks & honey and the World Economic Forum deliver key insights exploring the future of precision consumption: the opportunities, challenges and long-term implications of digital biology for consumers, business leaders and our society at large.
Published in 2019.
Strangers in a Strange Land
sparks & honey identifies and explores the 15 most powerful and emergent trends shaping culture in 2019. Every day, we wake up to a radically changed world: a growing sense of disconnect from our increasingly unfamiliar realities will come to a head. A year of unprecedented volatility, we’ll see virtually everything we might have once considered sacred or secure in flux. This very uncertainty means that the future is more malleable than ever, and dare we say, hopeful.
The trends explored in this report represent behaviors and attitudinal shifts that will be the compass for navigating our lives, our world — and business — for the year to come.
Published in 2019.
Uncertainty
The one certainty is that everything is uncertain. How do you navigate a business in this environment? No matter what changes in the world, understanding the cultural context of uncertainty is the first step in planning for the future. Knowing where you stand in relation to the world around you means you can innovate and produce in ways that are true to your brand.
Published in 2022.
Future of Giving 2020
In this report, the seismic cultural changes that are shaping the future of giving are explored. Where technology, changes in human behaviors, and evolving consumer expectations collide with new business models, data sets, and strategies that reconsider how we work together to solve some of the biggest challenges out there. This report also contains a deep dive into Generation Z and provides the critical factors you need to know about Gen Z’s giving habits in order to future-proof your nonprofit. Corporations, nonprofits, individuals, leaders, and your neighbors all have a role to play. This very moment of crisis is daring us all to do it better.
Published in 2020.
The Equity Effect
The lessons from 2020 have illustrated our endless capacity for resilience, rebuilding and empathy. But they have also shown the vast disparity in opportunity, justice and economics that still prevail in the U.S. and globally. In this report, we explore various principles gleaned from living through the pandemic and establish equity, or the quality of being fair, as a leading determinant for wellbeing. It’s the responsibility of organizations of all kinds to claim equity as a strategic, grounding ideal. This report covers the five cultural shifts with which every company now needs to reckon.
Published in 2021.
Truth, Trust and the Future of Commerce
In collaboration with the World Economic Forum, this report examines how the activities traditionally associated with commerce are being disrupted and transformed by innovations that will redefine how we produce, distribute, market, and consume products and services. This analysis points to a redefinition and upgrade of commerce practices around rapid technological, operational, and societal shifts that are already disrupting how we experience reality as well as what and whom we trust.
Published in 2018.
Gen Z Complexities and More!
To view and download all the other reports that sparks & honey has published, click below.
There's more to the reports!
Besides the reports, a variety of events took place in tandem with them. These events encompassed cultural briefings led by industry leaders, keynote presentations at Fortune 500 companies, and even participation in Davos, the World Economic Forum’s annual meeting. See below one of the briefings highlighting the Precision Consumer 2030 report presented at Davos, WEF in 2020–by the CEO of Omnicom Precision Marketing Group.