ExxonMobil: Designed to Move Energy

ExxonMobil™ is one of the world’s leading integrated energy and chemical companies, delivering solutions that help power modern life.

As ExxonMobil underwent a strategic brand evolution, the organization faced the challenge of transforming a unified enterprise website into a flexible digital ecosystem that could support distinct Exxon™ and Mobil™ brand identities while maintaining consistency across shared content and user journeys.

As a hands-on Art Director, I helped shape the visual direction while actively designing key digital experiences, translating each brand’s positioning into cohesive, scalable UI systems. I created icons, data visualizations, and reusable interface patterns that enabled teams to communicate effectively with different audiences while preserving a unified enterprise framework. Beyond the digital experience, I also contributed to integrated 360° marketing campaigns by art directing and designing out-of-home (OOH) advertising and packaging assets, ensuring a cohesive visual language across physical and digital touchpoints.

By establishing modular, brand-aligned design components and extending the system across campaign executions, the redesign improved visual consistency, streamlined implementation across shared pages, and created a scalable foundation for future growth across the ExxonMobil Fuels ecosystem.