ExxonMobil: Designed to Move Energy

ExxonMobil™ is one of the world’s leading integrated energy and chemical companies, helping power modern life.

As ExxonMobil evolved its brand strategy, the company needed to transform a single global enterprise website into a scalable digital platform supporting distinct Exxon™ and Mobil™ experiences while maintaining consistency across shared content. As a hands-on senior art director, I defined the visual direction and designed scalable UI systems, including hero images, icons, data visualizations, and reusable interface patterns that translated each brand’s positioning into cohesive user experiences. I also contributed to integrated 360° marketing campaigns by art directing and designing out-of-home (OOH) advertising and packaging, ensuring a consistent visual language across digital and physical touchpoints.

The resulting modular design system improved brand consistency, streamlined implementation, and established a scalable foundation for future growth across the ExxonMobil ecosystem.