Pepsi Super Bowl LIII Halftime Show

While working at sparks & Honey, PepsiCo came to us with a special task for the PEPSI Super Bowl LIII Halftime Show in 2019. One of those was to create ideas for a seamless integration of emerging technologies with a message that the whole stadium would have access to view at once.

After sharing one of my concepts with the team, a colleague turned to our company’s Chief Technology Officer, who was also part of our brainstorming group, to inquire about its feasibility. It was a concept that had never been attempted before.

Fast-forwarding to the Super Bowl, I eagerly awaited the Halftime Show, only to be astounded as that concept unfolded right before my eyes on the grand screen when the main performer, Adam Levine was singing. Lanterns flew in the sky, synchronized by a smart device to specific coordinates, forming a surprise message for all to see in a unique way that excited the audience.

Performing artists: Adam Levine and Maroon 5 featuring Travis Scott and Big Boi.