Q™ Saas: Culture Quantified, Digital Product

Q™ knows culture. Blending social sciences with data, humans with machines, and proprietary tech with market intelligence, Q™ turns the messiness of culture into structured cultural data to help organizations solve world-changing challenges. In an instant, this digital product reads, contextualizes, and quantifies cultural data across 140+ countries and 16+ languages.

The continuous development of the product is a collaborative, cross-disciplinary endeavor aimed at quantifying culture. Ensuring relevance in content, accuracy of data points, and presenting information in a visually stunning and easily digestible manner. No easy task, given the complexity of culture.

As a member of the creative team, I helped in shaping the product’s User Interface (UI), exploring innovative tooling, and establishing a visual system that seamlessly aligns with the broader branding strategy.”