Quantify and Predict Culture

Q™ gathers and processes cultural data and human intelligence to identify patterns and shifts that evade the human eye. It collects signals from over 9,000 global data sources across 140+ countries in 16 languages — 24 hours a day, 7 days a week. Q™ translates the nebulous signals of culture into structured data and uses artificial intelligence to read, contextualize, and organize 189 million signals in the form of articles, media, patents, startups, and other signals of cultural change. 

In this marketing video, we wanted to use illustration as an outlet to convey what the platform stands for in a way that’s easy to digest. While also communicating the benefits of using this SaaS product.